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Project Overview

Sunspel runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.

Launched in early November 2023, the sportswear company offers alternative, darker sports pieces for the fashion-forward fitness fanatic that until now have been hard to find. Each garment is designed in moody tones with oversized silhouettes and structured tailoring. VEYND approached By Association Only to mirror this darker aesthetic online. We also maximised the brand’s opportunity to story-tell through full-page immersive campaign films and images.